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Purpose: The purposes of this study are: first, to conceptualize entrepreneurship and entrepreneurship education in agriculture; second, to highlight the role and necessity of entrepreneurship education in enhancing entrepreneurship; and third, to formulate relevant research proposals. Design/methodology/approach: The quantitative data were collected through a survey (structured questionnaire) distributed to 412 agricultural enterprises in the region of Aitoloakarnania in Greece. The responses were analyzed using both descriptive and inferential statistical methods.

Findings: The findings of the study indicate that farmers/landowners have low levels of entrepreneurship education (only 30.6 per cent have received relevant education) and thus have higher needs. The 50.2 per cent of respondents declare that they are willing to pay in order to attend an entrepreneurship education program. Research limitations/implications: Existing entrepreneurship education research is useful in delineating the body of knowledge of what, when and how farmers need it, giving policymakers and researchers the opportunity to evaluate and build on research findings. Originality/value: Given the shortage of identified research data, particularly at national level, on the role of education in agricultural entrepreneurship, this study contributes significantly to this research field, as the recognition of educational needs that affect the effectiveness of 'agri-business' appears to be a crucial event for the future of agricultural entrepreneurship.

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