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This article explores the often-used strategy tool known as the [strengths, weaknesses, opportunities and threats] SWOT analysis. The history of this tool is explained as well as common uses. The results of a literature review indicate a clear lack of empirical research on the topic and what little research has appeared is reviewed for the purposes of understanding how to further support and develop this tool. An integrative process for conducting SWOT analyses is provided with recommendations for optimizing SWOT in [human resource development] HRD contexts. Common misuses and pitfalls are also discussed along with suggested research for adding robustness to this classic strategic tool.

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