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Relevance: The development of professional interest in entrepreneurship is one of the key principles of building a modern market economy in Ukraine, focused on Western values and European integration. The use of innovative pedagogical technologies in the process of forming entrepreneurial competence of future specialists promotes human capital development, growing interest of students of professional (vocational) education in entrepreneurship, increasing their business activity, forming traits and qualities important for shaping the modern generation of Ukrainian entrepreneurs. Purpose: to characterize the pedagogical technology of formation of interest in entrepreneurial activity among students of professional (vocational) educational institutions. Methods: analysis and synthesis - in order to determine the state and level of development of the outlined problem; comparison - to study the features of the researched phenomenon functioning in Ukraine and in countries with a significant share of small business in the structure of GDP, generalization - to draw conclusions about the possibility of using appropriate technologies in VET institutions.

Results: based on the analysis of scientific sources, it is found that the formation of students' interest in entrepreneurship lacks innovative technologies developed or adapted for students of VET institutions; the example of Japan, as a country with a large share of small business in GDP, shows, how, with the financial and administrative support of educational institutions, innovative pedagogical technologies contribute to the formation of students' interest in entrepreneurship, high business culture and social responsibility; the pedagogical technology of formation of interest in business activity among students of domestic establishments of professional (vocational) education is characterized on an example of creation of the business plan of the future business (cafe); the stages of work on the introduction of this technology and the content of each stage of the event are substantiated. Conclusions: the use of innovative pedagogical technologies in the formation of interest in entrepreneurship among students of vocational (professional-technical) education will enhance the entrepreneurial activity of students, increase their social status and ensure the achievement of social effect - creating new jobs through employment, tax increases, improving the quality of goods and services.

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