Teenage apprenticeships: converting awareness to recruitment

Recent UK government figures have shown that despite the overall number of apprenticeships increasing, the number of under 19s starts have stagnated at around 20 per cent. With the support of the Commercial Education Trust (CET), this project explores the characteristics of schools and individuals who buck the trend and asks: what distinguishes schools which guide significant numbers of pupils into apprenticeships from those which do not? What distinguishes young people who express an interest in apprenticeships in their mid-teens and go on to secure one from those who do not?

This report collates evidence from contemporary research literature and governmental reports as well as new quantitative data sources, and in doing so provides new evidence to schools and colleges seeking to optimise their apprenticeship guidance provision and improve the chances of young people making a smooth transition into apprenticeships. Whilst a long-lasting and sustainable strategy is needed to change the way apprenticeships are viewed by schools/colleges, parents and pupils, effective best practice can help to bridge this gap in the interim and go some way to increasing the percentage of school leavers starting apprenticeships.

Edited excerpts from publisher's website. Show less