On-line learning: case studies of the corporate experience

This document reports on a research study involving four case studies of e-learning in corporations (Qantas College Online, ANZ eTrain, FORDSTAR, and Thiess). E-learning is defined as technology-assisted instruction incorporating a broad set of applications and processes such as Web-based learning, computer-based learning, virtual classrooms, and digital collaboration. Within these means, learning content could be delivered by the Internet, intranet, audio/video tape, interactive satellite broadcast and CD-ROM. The study was prompted by three factors: (1) the need for research into corporate decision-making about the adoption of e-learning solutions and the effect of corporate context on the choice of approach to e-learning; (2) the major role of companies in skills formation; and (3) the need for independent research into corporate e-learning. Data was drawn from three sources. Primary data was collected through interviews with key company personnel. A limited amount of data was derived from company documentation and a small literature review was also conducted. The sections of the report are: Overview; Speed and reach: a case study of e-learning in Ford Australia’s dealership network; The first five years: a case study of Qantas College Online 1996-2001; Pegs in the roadway: a case study of corporate learning and development in Thiess; Build, grow, breakout: a case study of ANZ eTrain. Show less