Trends in higher education marketing, recruitment, and technology
In the following report, Hanover Research explores a variety of trends that have developed within higher education marketing, enrollment, branding, and recruitment. A close consideration of how technology is impacting higher education is also discussed, including emerging trends in the use of technology to both attract prospective students and boost overall student engagement.
Excerpt from publication.
Published: Washington, District of Columbia, Hanover Research, 2014
Resource type: Report, paper or authored book
Physical description: 27 p.
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http://www.hanoverresearch.com/media/Trends-in-Higher-Education-Marketing-Recruitment-and-Technology-2.pdf
