Exchanging skills in sales and marketing
This report is part of a skills review undertaken for the United Kingdom (UK) Department for Education and Employment (DfEE) by the Institute for Employment Studies (IES). The program of research explored the changing nature of skill requirements within occupations, training and recruitment, and other issues relevant to each occupation. This report outlines the findings of the study of sales and marketing occupations (specifically sales and marketing managers, sales representatives, and telesales occupations). The report outlines the aims, objectives and methodology of the study and provides a ... Show more
Authors: Kodz, Jenny; Atkinson, John; Perryman, Simon
Published: Brighton, England, Institute for Employment Studies, 1997
Resource type: Report, paper or authored book
Physical description: xvi, 90 p.
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