The term ‘social media’ describes social networking websites or apps, which allow users to communicate and share content online. However, the use of these tools is not restricted to social communication. Businesses use social media for marketing and recruitment, for training providers it is an educational resource, and individuals use it for professional development and networking. As a result of the widespread adoption of this technology beyond social networking, educational researchers are interested in finding out more about its role in, and impact on, education and training.