Universities at the crossroads: how higher education leadership must act to regain the trust of their staff, their communities and the whole nation

The UK higher education sector has much to be proud of, but is at a crossroads in terms of its future direction. It is having to respond to the twin pressures of reduced income and increasing costs, combined with increased political and public criticism – some of it valid. This presents significant challenges for leaders, individually and collectively. The sector is not in crisis, but it could be, if action is not taken. In some critical areas universities have lost the trust of the nation. They have allowed themselves to be perceived all too often negatively, and this needs to be corrected. Universities need to be clearer about the value they add, think longer term and change the way they engages with key stakeholders. They must preserve and build on what they do best, and be more radical in addressing what needs to change.

Drawing on more than 50 interviews, on and off the record, with current and past chairs of council, vice-chancellors, university secretaries, members of executive teams and governing bodies, as well as key stakeholders and media, this paper offers a challenging yet constructive perspective on leadership and communication priorities for UK higher education. It recommends a bolder, more proactive approach and greater visibility by the sector where it is making a positive difference, and a willingness to deliver genuine change in areas the sector is currently falling short. The findings of our research aim to stimulate a discussion on how best to engage with governments across the four nations, business, public sector, civil society, media and, critically, its own staff, students and alumni.

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