Training of sales personnel
In this article the importance of a dynamic sales force to an organisation involved in marketing products is described. The article goes on to stress the importance of a sales training program based on a sound understanding of the sales force environment and reinforcing the overall marketing objectives. It is suggested that sales training program effectiveness also needs to be monitored.
Authors: Kapoor, Premvir
Published: New Delhi, India, Indian Society for Training and Development, 1996
Resource type: Article
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