The business of creativity: Industry Skills Survey results 2019

Conducted on behalf of the Australian Film Television and Radio School (AFTRS) by Screen Audience Research Australia (SARA), the triennial Industry Skills Survey reveals the top skills requirements for creative practitioners and businesses to manage disruption. The first survey report, undertaken and delivered in 2016, was titled 'The Rise of the Creative Entrepreneur'. The second survey, conducted in 2019, reveals an industry moving with those creative entrepreneurs towards new industry business models. More than 530 individuals and 74 companies completed the 2019 survey, with the results, as revealed in this report, indicating a hunger for training in specific business skills including marketing, business planning and financing.

The top five training skills gaps identified by companies responding to the survey are social media and digital marketing, production management, business planning, leadership skills and brand development, and marketing. The top five training skills gaps identified by individuals are project financing, script/project development and assessment, business planning, legal/contracting/rights negotiation, and emerging technologies. The survey also revealed that the industry wants to skill-up via short courses from one to five days.

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