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Student satisfaction, as a means for improving educational management and the interaction between students and colleges, has drawn increasing attention among colleges and universities in China. This paper - aimed at strategic managerial adjustments in terms of continuing education in Guangzhou University and promoting development for both students and the university so as to offer quality academic programmes to students - analyzes characteristics of student satisfaction and discusses the inner links of workplace attitudes - major correlation - academic assistance, attendance, and satisfaction based on randomly selected data on the satisfaction of 480 in-service students in the School of Continuing Education in Guangzhou University. The results indicated that: (a) unsatisfactory factors are mainly manifested in the lack of learning systems conforming to adult characteristics, and the lack of teaching and teaching environments conforming to the modes of adult education; and (b) academic assistance is the key factor that influences students' attendance and satisfaction. Therefore, top priority should be given to establishing learning systems conforming to adult characteristics, exploring teaching that can reflect the modes of adult education, and building teaching environments conforming to adult learning in the management of adult higher education. Furthermore, the key to improved student learning initiatives and satisfaction lies in enhancing the practicability and pertinence of academic courses, as well as strengthening practical teaching.

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