Learning with companies (LeWiCo) through the use of Facebook in the context of vocational hospitality education and digital spa marketing


Permanent URL for this page: http://hdl.voced.edu.au/10707/421926.

Author: Isacsson, Annica


There is still lack of information on how to best implement social media in project collaboration and tourism marketing education despite the fact that social media offer interesting intercultural learning opportunities and enriching learning environments. This article aims to describe an example of an international, collaborative learning project conducted on Facebook in the context of vocational hospitality education/spa marketing. The aim of the Facebook project was to enhance work-based pedagogy, and to construct flow in learning. The article adopts a case study approach to describe...  [+] Show more

Subjects: Technology; Workforce development; Vocational education and training; Culture and society; Teaching and learning

Keywords: Social media; Work based learning; Social aspects; Self directed learning; Learning culture

Geographic subjects: Finland; Estonia; Norway; Europe

Published: Helsinki, Finland: Nordyrk, 2016

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Journal volume: 6

Journal number: 1

Journal date: 2016

Pages: pp. 1-13

ISSN: 2242-458X

Resource type: Article

Document number: TD/TNC 127.501

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