Increasing survey engagement through gamification and the use of mobile devices

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Author: Ackehurst, Maree; Polvere, Rose-Anne


The quest to fully engage survey respondents, ensuring higher quality data and increased participation has become a priority for survey designers. This is especially in light of the reputation that online surveys are 'dull'. Exploration of this subject has revealed an emerging trend: the 'gamification' of surveys. Gamification is thought to tap into a deeply entrenched human culture involving games and game playing, which therefore increases the engagement of survey respondents. Examining peer-reviewed and published literature, this paper discusses both gamification in web surveys as...  [+] Show more

Subjects: Technology; Research; Participation

Keywords: Survey; Literature review

Published: Adelaide, South Australia: NCVER, 2016

Physical description: 12 p.

ISBN: 9781925173505

Resource type: Paper

Call number: TD/TNC 124.02

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