Social media industries: bridging the gap between theory and practice

This study investigates emerging roles in social media work across a range of professions and organisations, and the transforming media and communications environment associated with digital technologies, big data and social media platforms. The authors use the umbrella term 'social media industries' to point to the emergence of a distinctive site of services, products, markets, audiences, professions and forms of labour that revolve around social media. As a snapshot and 'moment in time' study, the authors examine job market data and report on in-depth interviews with 18 specialists in social ... Show more

Authors: McCosker, Anthony; Reid, David; Farrell, Cathy

Published: Melbourne, Victoria, Department of Media and Communication, Swinburne University of Technology, 2016

Resource type: Report, paper or authored book

Physical description: 21 p.

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