Recruiting and retaining learners in workplace literacy programs in New Zealand

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Author: Benseman, John


Successful workplace literacy and numeracy programs are dependent on effective strategies to recruit and then retain course participants. This article reports on the recruitment strategies used in a large workplace literacy and numeracy project involving 535 workers in 18 courses. It provides an analysis of the strategies used, their rates of success in the companies, the overall retention rates and identifies effective ways to implement these strategies.

Published abstract reprinted by permission of the copyright owner.

Subjects: Literacy; Numeracy; Workforce development; Participation; Adult and community education

Keywords: Workplace education and training; Workplace learning; Student retention; Enrolment; Adult education

Geographic subjects: New Zealand; Oceania

Published: Melbourne, Victoria: ALA, 2013

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Journal volume: 53

Journal number: 1

Journal date: April 2013

Pages: pp. 7-25

ISSN: 1443-1394

Resource type: Article

Peer reviewed: Yes

Document number: TD/TNC 112.156

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