Broome tourism employment plan 2013-2015

The Kimberley region is Western Australia's most northerly region covering an area of 424,517 square kilometres which is approximately one sixth of Western Australia's land mass. As a point of comparison, the region is almost twice the size of the State of Victoria. It is a remote and sparsely populated region with a resident population of 34,794. Often referred to as the pearl of North West Australia, Broome is Western Australia's coastal gateway to the magnificent wilderness region of the Kimberley. It's also home to the world-famous white sands of Cable Beach, making it one of the State's most popular holiday resorts. The Shire of Broome comprises of desert, coastline and bushland. It covers an area of 56,000 square kilometres and has the largest population of the four local government areas in the Kimberley with 45.3 per cent of the population.

Broome was identified as one of the eight (8) hotspots following the commissioning of a report ['Australian tourism labour force report', indexed in VOCEDplus at TD/TNC 108.1482] by the Labour and Skills Working Group to develop a greater understanding of the existing and anticipated labour force deficiencies and challenges across the tourism industry in terms of both occupations/skills and, therefore, requires priority attention under the National Long-Term Tourism 2020 Strategy [indexed in VOCEDplus at TD/TNC 129.633]. The purpose of the BTEP is to: deliver practical measures to ease local labour and skills shortages by implementing localised solutions and capacity building strategies; link tourism businesses with existing and prospective programs geared towards improving education, training and employment outcomes as well as industry led (revenue neutral) solutions where gaps are identified; and be a sustainable solution to support tourism labour and skills development in Broome.

Edited excerpts from publication. Show less