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Breakthrough!: a national communication strategy for the utilities, electrotechnology and lift industries: implementation guide

This guide is a program designed to help take an enterprise or company progressively through each phase of implementing an effective communication strategy. Divided into five main phases, it covers: - preparation and planning (consulting, publicising and planning) - drawing up an action plan (with a model plan and guidelines) - implementing the action plan - evaluating outcomes (with sample evaluation using a fictional case study) - identifying and maintaining good practice. The guide includes brief illustrative case studies, frequently asked questions and a list of useful contacts and references.

This guide is a program designed to help take an enterprise or company progressively through each phase of implementing an ...  Show Full Abstract  

Authors: Catelotti, Helen
Date: 1999
Geographic subjects: Oceania; Australia
Resource type: Guide
Subjects: Skills and knowledge

VITAL Object