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In recent years, vocational education and training (VET) in Australia has been reconstructed within a market framework in part to increase client choice. Parallel to this development, the concept of lifelong learning has emerged in response to the pressures of globalisation, economic restructuring and technological change. In a context of rapid change and uncertainty, individuals are expected to take greater responsibility for their own education, training and vocational development throughout their working lives. The convergence of VET markets and lifelong learning highlights the need for a better understanding of the needs, interests and preferences of individual learners, and the critical determinants of choice in transitions to and through VET, particularly those relating to information provision.