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The rise of the big emerging markets of Brazil, Russia, India, and China: implications for international business teaching in the next decade

The rise of Brazil, Russia, India, and China [BRIC] will shape global resource use, the location of market demand and international institutions and interdependencies in the decade to come. In this paper we argue that an understanding of the historical and institutional context of the BRICs, and the potential shift towards a multi-polar world is important for developing curricula and content in international business courses in the future. Implications for international business theory and teaching are discussed.

The rise of Brazil, Russia, India, and China [BRIC] will shape global resource use, the location of market demand and ...  Show Full Abstract  

Authors: Scott-Kennel, Joanna; Salmi, Asta
Date: 2008
Geographic subjects: Asia; South America; Europe;
Brazil; Russia; India; China show more

Journal title: Journal of teaching in international business
Resource type: Article
Subjects: International education; Teaching and learning; Skills and knowledge

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