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This article questions the traditional approaches to French teaching based on literature and suggests ways to improve the French language component at South African universities by incorporating task-based learning within the context of French for Specific Purposes into the curriculum. Using a project run at the Nelson Mandela Metropolitan University, the article examines ways in which to integrate this into the curriculum. It focuses on the value of the newly-introduced French/Media project which is not only interdisciplinary in nature but which will also enhance the students' employability. This article argues that since we live in a world of technology where learners expect everything to be fast, entertaining and often disposable, teachers and lecturers of foreign languages, such as French, need to introduce a new methodology into the curriculum in order to enrich it. This article is an exploratory study of how to develop a new strategy to teach foreign languages.