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Purpose - The purpose of this paper is to raise awareness of the need to understand the differences between management and leadership within the project environment. Design/methodology/approach - First stage research involved data analysis from forum, workshops, group to one, one to one interviews. Second stage research involves a five-year PhD study undertaken by the author. Findings - The paper highlights the need not only to understand the difference between project management and leadership, but also to use this differentiation in the identification, assessment and development of project services providers and as an integral part of organisational and people development for all companies involved in sponsoring, supporting or delivering projects. Practical implications - The premise is that the emphasis needs to be on project leadership to achieve a successful project. Originality/value - The paper includes research within a specific industry based on identification of a market niche.