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Assessment of institutional performance is more commonly encountered through the use of performance indicators claiming to audit quality and efficiency, and therefore demonstrating accountability. Often these performance indicators are chosen for convenience and cost rather than their ability to reflect the understanding and experience of practitioners. The E-Learning Maturity Model (eMM) provides a means by which institutions can assess their e-learning capability in a number of processes that have been selected through a combination of research and consultation with groups internationally. This paper presents the results of the consultation on the key institutional practices needed for successful e-learning and which are measured by the eMM.