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Purpose - This paper is crafted to provide practical, cost-effective advice to those who are vying for competitive funds for training initiatives. The paper aims to cover ten strategies that have proven effective in securing funds. Design/methodology/approach - The paper is based on the author's 23 years experience as a successful writer of training proposals. Trade secrets are shared that have proven effective. Findings - The findings are organized into ten categories of strategies the can easily be replicated to increase chances of securing competitive funds for training initiatives. Originality/value - This paper is a valuable resource to anyone writing training proposals for competitive funds. The strategies are practical, cost effective, and easily implemented.