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Purpose - This paper aims to explore graduate training through SME-based project work. The views and behaviours of graduates are examined along with the perceptions of the SMEs and academic partner institutions charged with training graduates. Design/methodology/approach - The data are largely qualitative and derived from the experiences of graduates, company supervisors and University of Ulster staff involved in projects during 2001-2007 when 140 FUSION projects were undertaken across the island of Ireland. Findings - More job opportunities, changing job values and work ethic impact upon the uptake and success of FUSION projects. Employers, especially within growing SMEs, have adopted a learner-centred approach in order to maximise the benefits of the project for both the graduate and the company. Graduate development programmes continue to strengthen university-to-business links, which in turn ensures graduate output meets the needs of industry. Research limitations/implications - Data collected throughout the term of FUSION projects are reported; further analyses of stakeholder views post-project completion would provide further insight into the longer-term effects of graduate training upon career progression. Practical implications - This analysis proffers graduate reflections on 'work-based learning'. It serves key reminders for evaluating satisfaction with graduate development programmes presenting two key implications, pathways for better preparing graduates/SMEs and routes for enhancing the benefits of such projects. Originality/value - The paper focuses on research that seeks to enhance graduate training and placement experiences within SMEs.