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Purpose - The purpose of this paper is to present a prospective entrepreneurship training model based on experiential learning which will enable the 'production' of small business owners or entrepreneurs which is not being achieved by the current methods. Design/methodology/approach - This is a conceptual paper. It analyses the current approaches in use, identifying inherent weaknesses and the gaps that need to be filled. Through literature reviews and case cites it provides a model that integrates experiential learning into entrepreneurship education. Findings - The paper shows that appropriate experiential training can truly be integrated into entrepreneurship education in South Africa as in disciplines such as engineering or nursing. Research limitation/implications - The model needs to be test implemented to find its efficacy. Just like any model, it may need refinement. Originality/value - The prospective model is an attempt to produce entrepreneurs and small business owners. This is critical in South Africa where entrepreneurs/business start-ups are in critical shortage. No known study on work integrated learning (WIL) in entrepreneurship in higher education has been conducted in South Africa or such a model presented.