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In 2007, Human Resources and Social Development Canada commissioned Environics Research Group Limited to conduct a public opinion survey on labour market issues among 3,000 adult Canadians. The objective of the public opinion survey was to better understand the perceptions of Canadians regarding labour market challenges and opportunities in order to deal with concerns and build stakeholder support. This report presents the main findings from the survey. Key findings include: three-quarters of Canadians believe the Canadian labour market is strong - their main reason for this optimism is that there is no shortage of jobs and low unemployment; Canadians voice a wide range of concerns facing the labour market and the labour force, including foreign competition, poor quality jobs, labour shortages and lack of skills; Canadians increasingly view the quality of the workforce through education and skills development as the highest priority goal in government efforts to improve the labour market; when it comes to specific actions, Canadians assign the highest priorities to increasing training and learning opportunities for groups experiencing employment difficulties, increasing financial help for students for post-secondary education, providing incentives to low-income Canadians to encourage work, increasing financial support for working families with children, and improving the quality of post-secondary education; most Canadians think they have all or most of the skills needed to fulfill their employment goals; challenges in finding a job include health and disability issues, lack of skills and poor quality jobs; and half of Canadians expect to need job-related training in the next five years.