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Conducted in 2005 and 2006, 2007 marks the third cycle of the Industry Training Authority (ITA) customer satisfaction and stakeholder awareness survey. The results of the 2007 survey suggest that the ITA has continually improved its levels of customer satisfaction and stakeholder awareness since 2005. Making customer satisfaction a priority has resulted in higher satisfaction scores among apprentices, employers, and industry association representatives. Approximately nine in ten apprentices expressed satisfaction with their technical and workplace training experiences. Apprentices were particularly satisfied with: the quality of instruction; technical training experience; workplace training experience; and being treated fairly. Customer satisfaction among employers continued to climb. Overall, almost nine out of ten employers were satisfied with the experience of being a sponsor. Many employers commented on the difficulty, due to present labour conditions, of finding apprentices; however, they also remarked on the important contributions those apprentices make to their businesses. Industry association members were particularly satisfied with: the knowledge and competence of the ITA Customer Service staff; the timeliness of service; and the accessibility of ITA services.