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This report presents findings on the implementation and early effects of Britain’s Employment Retention and Advancement (ERA) demonstration, which is being evaluated through a large-scale randomised control trial. Aimed at helping low-income individuals sustain employment and progress in work, ERA offers a combination of job coaching and financial incentives to participants once they are working. It is administered by Jobcentre Plus in six regions: East Midlands, London, North East England, North West England, Wales, and Scotland. The initial results, covering individuals’ first 12 months in ERA, are encouraging. Despite early operational difficulties, ERA has had a number of positive effects. Across various types of people and places, it increased the receipt of services and training for working customers, increased participants’ average earnings, and produced some reductions in their benefit receipt. Still, it is much too soon to draw firm conclusions about ERA’s effectiveness. Progression in work is a gradual process that can take several years to unfold. Furthermore, many ERA customers were just entering or preparing for work during the first follow-up year, and none could have yet taken full advantage of the programme’s offer of up to two years of in-work guidance and incentives.