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In this paper, we estimate the effects of expected future earnings and parental education on educational attainments in Canada. Apart from documenting these effects on highest grade completed, this paper also considers these effects on the choice of post-secondary program. Our findings suggest that educational attainments increase significantly as expected future earnings increase. The effect is grade level dependent, and the largest effect is found for grade levels beyond high school. We also find smaller effects of parental education than what has previously been reported. Finally, the choice of post-secondary program appears to be significantly related to expected future earnings, but not to parental education.