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Multi-channel communication (MCC) is an adaptation of the research on the nature of human intelligence that emphasises three types of intelligence: figural, symbolic and semantic. Research conducted at Motorola manufacturing facilities in Southeast Asia indicated that semantic intelligence is of least strength and symbolic and figural intelligence are of most strength among manufacturing employees. Research also indicates that training materials designed using symbolic instructional design methods can: reduce the actual training time of manufacturing operators by 50%; and increase learner retention of information by 800% when compared with results of a control group that did not receive MCC designed training. These research results suggest that the traditional way of presenting instructional material in semantic form (that is, formats traditionally used by Australian, European and North American educational systems) may actually be inappropriate for Southeast Asian populations because such material is not in alignment with the symbolic and figural learning strengths of Southeast Asian learners.