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Purpose - The purpose of this paper is to describe and critique 'blended learning', with examples of the use of this approach to delivering learning. Design/methodology/approach - The paper contains information from leading authorities in the UK on e-learning and blended learning - the eLearning Network, the e-Learning Centre and Learning Light - along with comments from leading providers of blended learning, including Echelon Learning, Open Mind, Tata Interactive Systems and Trainer1. Findings - Blended learning is not new and has its critics, but the key principle behind this concept - that learning activities must be appropriate for the learners, not only with regard to their learning preferences but also within the context of their organisation culture - is vital to producing a successful learning programme. Practical implications - The paper argues that blended learning can - and does - work, providing effective learning solutions. However, it is more important to find an appropriate learning solution - which may well be some sort of blended learning. This calls for a disciplined approach to designing learning solutions, by professionals who have experience in organisational behaviour, pedagogy and learning technologies. Originality/value - Highlights the principle that learning activities must be appropriate, not only with regard to learners' learning preferences but also within the context of their organisation culture.