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Purpose - The paper aims to assess the practical considerations and implications in adopting an e-learning strategy. Design/methodology/approach - The paper uses three case studies to present experiences and lessons learned. Findings - The paper finds that if cultural and technological foundations are not in place, the e-learning strategy will not succeed. Practical implications - The paper offers organizations wanting to adopt an e-learning strategy first-hand advice and guidance by demonstrating the lessons learned by early adopters. Original/value - The paper provides evidence of the potential of e-learning as a key educational tool.