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The Programme for the Practice of Diversity Management is a collaborative arrangement between the Department of Immigration and Multicultural and Indigenous Affairs (DIMIA) and the Australian Centre for International Business (ACIB) funded through DIMIA's Productive Diversity Partnership Programme. It aims to meet the practical needs of business by developing a business case for productive diversity, providing business models for diversity management, and creating toolkits and checklists for assessing diversity. This business model addresses the imperative for engaging senior managers in diversity initiatives. It sets out the steps to engage senior management and CEOs for the success of diversity management initiatives. A complementary toolkit addresses the implementation of strategies to engage senior managers.