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The Advanced Technological Education (ATE) program, sponsored by the National Science Foundation, is presented as a model for business and education collaboration to develop technical degree programs for producing more and better technicians. The new roles of industry and college leaders are discussed through a synthesis of literature on skill standards and workforce development. Data are presented from a national evaluation of ATE projects on collaboration, materials development, professional development, and program improvement that demonstrate substantial goal attainment. A discussion on how this process has changed and benefited the partnerships concludes the paper.