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In British Columbia, the government established a new program in 1994 called Skills Now! The program aimed to restructure the province's educational system to meet the demands of the 'new workplace'. As part of Skills Now!, a program of 'applied academics' was developed for secondary schools in the areas of mathematics, physics, English, and information technology. Applied academics generally referred to an increased emphasis on classroom activities that linked abstract knowledge to workplace applications. This chapter presents a case study based on qualitative methodology to investigate the social processes underlying these educational 'outcomes'. This case study of educational practice illustrates what happens in classroom when teachers make the workplace more central to their teaching.