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The University for industry (Ufi), through the learndirect adviceline and the network of learndirect provision, aims to improve the employability of individuals and the productivity and competitiveness of organisations as well as to increase the number of companies providing learning opportunities to employees and improving the quantity and quality of provision. This evaluation assess the strategic learning, the provision of learning opportunities and the consequent outcomes to individuals, organisations and learning provision of learndirect. The five main messages that emerge from the study are: (1) learndirect has so far had more of an impact on individuals than organisations; (2) learndirect contributes to lifelong learning by engaging new learners and by widening participation by reaching out to traditionally disadvantages groups; (3) learndirect leads to further learning progression; (4) learndirect is helping some learners enhance their employability; and (5) learndirect is contributing to the expansion and diversification of the learning market. However, the evaluation also identified some challenges. Engaging new and disadvantaged learners in accessible and attractive learning is not necessarily the best way to seek to enhance organisational productivity. The emphasis on learning progression might also pose some problems of reconciliation for Ufi between allowing learners to learn at a pace that suits them and in a way that is non-threatening but which also provides a route to the acquisition of qualifications. There also seem to be unresolved difficulties around virtual learning. Finally, the evaluation looks at the benefits and risks of Ufi’s more specialised and tailored approach.