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‘Journal of educational technology & society’ is a periodical that aims to discuss issues affecting the developers of educational systems and educators who implement and manage such systems. Educators aim to use technology to enhance individual learning as well as to achieve widespread education and expect the technology to blend with their individual approach to instruction. However, most educators are not fully aware of the benefits that may be obtained by proactively harnessing the available technologies. Educational system developers and artificial intelligence researchers are sometimes unaware of the needs and requirements of typical teachers, with a possible exception of those in the computer science domain. In transferring the notion of a ‘user’ to the ‘student’, the educator’s role as the ‘implementer/manager/user’ of the technology has been forgotten. The journal helps them better understand each other’s role in the overall process of education and how they may support each other.