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Marketing issues for non-degree United Kingdom higher education: the case of foundation degrees

This article discusses the contribution of the foundation degree to the brand values of United Kingdom higher education. The article highlights a failure of care in the construction and promotion of this product from a marketing perspective. The article argues for clarity of purpose and a greater veracity in the claim of parity of esteem for vocational qualifications. It concludes by offering a marketing proposal for the foundation degree.

This article discusses the contribution of the foundation degree to the brand values of United Kingdom higher education. The ...  Show Full Abstract  

Authors: Gibbs, Paul
Date: 2002
Geographic subjects: Europe; Great Britain
Journal title: Journal of vocational education and training
Resource type: Article
Subjects: Vocational education and training; Qualifications; Higher education;
Management; Teaching and learning show more

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