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Training through word of mouth: the rustic approach still holds good

This article highlights the importance of training through word of mouth. Arguments are strengthened by adequate literature survey and individual experience of the author in various training sessions. Today, we find increasing craze among trainers to use state-of-art gadgets in training sessions to sell their skills. But this article questions the efficacy of such modern tools under different situations. Analysing the history of learning process globally, we find emphasis on listening and reasoning was all along focused as the best possible way for training. One can reason only when one listens. Hence, effective listening through word of mouth has to be ensured right at the beginning. Modern gadgets emphasise more on cognitive learning - a passive way to percolate the lessons for skill enhancement. Indian Gurukul System and western philosophers never advocated the use of such tools for training. Religious gurus, politicians and even armed forces get best results by using the word of mouth. These are not for epistemological, philosophic or ideological values. First acceptance is always for good spread of word of mouth. Today, word of mouth is the single best source for learning about websites. Network marketing companies utilise the most efficient and powerful advertising techniques in the world, i.e. word of mouth. We trainers, however, went a long way to welcome e-learning, perhaps the most passive method in years to come.

This article highlights the importance of training through word of mouth. Arguments are strengthened by adequate literature ...  Show Full Abstract  

Authors: Bhattacharyya, Dipak Kumar
Date: 2001
Geographic subjects: Asia; India
Journal title: Indian journal of training and development
Resource type: Article
Subjects: Technology; Culture; Research;

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