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This publication describes the results of a market segmentation approach that divides the TAFE graduate respondent population of the 2001 Student Outcomes Survey into a number of segments based on the students' motivation for undertaking vocational education and training (VET). The results provide insight into this particular group of students and can readily be applied by marketing practitioners at the TAFE institute level.
This publication describes the results of a market segmentation approach that divides the TAFE graduate respondent ... Show Full Abstract
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Corporate authors: National Centre for Vocational Education Research (NCVER) Date: 2002 Geographic subjects: Oceania; Australia Resource type: Book Subjects: Vocational education and training; Outcomes; Research; |
VITAL Object
VOCEDplus is produced by the National Centre for Vocational Education Research (NCVER), which together with TAFE South Australia, is a UNESCO regional Centre of Excellence in technical and vocational education and training (TVET). VOCEDplus receives funding from the Australian Government Department of Education, Employment and Workplace Relations (DEEWR).