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This study of training/learning cultures in small to medium-large sized enterprises has two purposes: (1) to gain a better understanding of the concept of cultures of training and learning in enterprises; and (2) to investigate what makes case studies and other information about exemplar enterprises interesting and convincing enough that other enterprises will follow their lead. Stage one of the project focused on studying ten enterprises in depth and constructing a comprehensive picture of each enterprise, its culture and the strategies it used to develop the skills and knowledge of individual employees and of the enterprise as a whole, including why those strategies were used. In stage two, material capturing the most interesting and important ideas about training and learning emerging from stage one was given to a new sample of enterprises for feedback and comment.