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The purpose of this study was to explore the behavioural factors which might explain why non-completions might be higher among trainees than among apprentices and what causes a non-completion. The focus was on both elements of the new apprenticeship, the contract of employment as well as the contract of training. The study included a survey of 797 apprentices and trainees who did not complete their training, and 462 of their employers, followed by focus groups with new apprentices, employers and their training providers in which the survey findings and possible remedies to lower attrition rates were discussed.