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We develop a product market theory that identifies determinants of worker turnover and explains why firms invest in general human capital, then make wage offers for each others trained employees and finally engage in imperfect product market competition. Equilibria with and without training, and multiple equilibria can emerge. If competition is sufficiently soft and trained workers are substitutes, there will be no turnover in equilibrium, and firms invest in non-specific training if others do the same, because they would otherwise suffer a competitive disadvantage or need to pay high wages in order to attract workers. Government intervention can be socially desirable to turn training into a focal equilibrium.