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In 1996 MORI was commissioned by the Campaign for Learning to conduct a survey among young people and adults which would provide a 'benchmark' measure of individuals' awareness, experiences and attitudes towards learning. This survey is a follow-up to the 1996 study, with the aim of measuring changing attitudes and building on the original poll's findings. It provides the Campaign with information on a range of learning-related issues including, current and future learning, why, where and how we learn and awareness of the Campaign for Learning. This report is structured around these issues.