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The marketing of vocational education and training (VET) became prominent in the late 1980s. This paper looks at current marketing of VET, posing a number of difficult questions. It is suggested that greater clarity about basic policy issues is needed, and that confusion exists about what products the VET sector is delivering to which markets and which products and market segments have priority. It is further suggested that the new training packages threaten the basic product range and that TAFE institutes should respond with branded products, subsidiary companies and 'centres of excellence' to differentiate themselves in the market place. If the new agenda threatens to commoditise products, TAFE institutes could seek dual accreditation from State recognition agencies and universities in Australia and abroad to maintain their marketing edge. The complete proceedings of this conference in one volume may be found at TD/TNC 53.04.