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In this paper it is very strongly contended that training market reform policy giving precedence to the needs of industry and to the needs of enterprises/employers as the principal clients of vocational education and training (VET) providers can be neither sustained or justified. Current market reform uses user choice to empower clients by giving employers, together with their employees, the power to choose training provision. The prioritisation of enterprise clients over student clients is justified on the grounds that their needs are converging but evidence suggests that they are not. Definitions and discussions of the principal clients and the end-users of VET are given. Some of the major consequences of current policy for students are identified, and ways to enhance the potential effectiveness of demand-side reform outlined. Responsiveness to client needs means acknowledging the central role of students as the direct consumers of VET. The complete proceedings of this conference in one volume may be found at TD/TNC 53.04.