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A section of the research report Mapping the training market: segmenting the market for individuals (TD/TNC 49.94), which deals with models of a training market and their applications, is considered. How market models can include the role of individual clients in vocational education and training (VET), so that the models are of most use to planners, researchers and deliverers of vocational education and training is explored. The future of the training market is at best uncertain and at worst constrained by models of funding allocation. The attraction of markets is their diversity and their dynamism, but to achieve this in training, a focus on the role of individuals is needed. Choice, greatest efficiency and effectiveness of outcomes all depend on the best link between training provision, learner/employee and industry or enterprise. It is a multi-tiered market that needs an injection of market behaviours. The complete proceedings of this conference in one volume may be found at TD/TNC 53.04.