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Advertising awareness study: final report for TAFE Queensland Marketing

This is a final report of a project undertaken by TAFE Queensland marketing that examines research commissioned to measure firstly, pre and post awareness of 'Greater Possibilities', secondly, the extent to which advertising for tertiary institutions is recalled, and thirdly, to examine the effectiveness of various advertising approaches used by both TAFE and its competitors in terms of the influence of advertising upon decision making.

This is a final report of a project undertaken by TAFE Queensland marketing that examines research commissioned to measure ...  Show Full Abstract  

Corporate authors: Allan Bonsall & Associates (Australia)
Date: 2003
Geographic subjects: Oceania; Australia; Queensland
Resource type: Report
Subjects: Vocational education and training; Research; Management;
Providers of education and training show more

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