Search results

St George College of TAFE is one of the five colleges that make up the Southern Sydney Institute of TAFE. It enrols approximately 11,000 students per year. These students come from diverse backgrounds and have diverse needs. This article describes how the college, to meet the needs of its customers, changed to a relationship marketing strategy. This entailed a move from simply marketing to attract customers, to a focus on customer retention and building long-term relationships with students, enterprises, industry and the local community. The article describes the 'whole of service' approach of the college, and outlines customer satisfaction surveys of students and employers. Activities and partnerships with local government agencies, small businesses, and the local community through outreach programs, are outlined.